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The Newbies Guide To Web Design
Here's the ultimate newbie "crash course"
helping you to understand the principles, technology
and technical terms needed to start building your own
websites.
Dear Friend,
Jumping blindly onto the World Wide Web, trying to
create your first website by trial, error and pure dumb
luck, was a necessity - even a badge of honor - through
the 1990s. But, to paraphrase a popular teen icon of
the era, "That is so 20th Century."
Creating a website today is something anyone can do,
even if you've never even used a computer - much less
the Internet. And "The Newbies' Guide to Website
Design" is a major reason why.
Packed with tons of valuable information, this guide
will take you from absolute beginner to a full understanding
of the principles, technology and technical terms, ready
to start creating your own websites.
Here's a summary of everything you will learn in this
information-packed resource...
From the basics:
* Why you really do need a website...
Make money online
Post your online resume, easily updated, easily available,
with interactive links to really show what you've done
in past jobs or education
Keep up with friends and family - announce a new engagement,
wedding, baby, achievement, job, move
* Simplifying the jargon - then using it
Know your COM, BIZ, NET, ORG, INFO, WS, etc.
Know what you don't need to know about HTML, JAVA, PHP,
ASP, etc. - and what you do
* How do they do that? And should you?
Spinning, bouncing, fading pop-ups
Animated GIFs
Streaming audio/video
* The myth of the all-knowing programmer or site designer
Most use the same tools available to you
A lot of those tools are free
Many are no more difficult to use than clicking a mouse
button
* Advertise your current brick-and-mortar (offline)
business
Provide a map to your store or office
Offer "specials" you can change daily without
spending a dime
Showcase your service or product
* Start a new business online
* Or expand the one you have to as large a customer
base as you desire
A website can focus tightly on a single city, even a
neighborhood
Or it can bring in new customers from all over the planet
* Learn the history of the Net, how it came to be, where
it's at, where it's going
Not knowing this is like voting with no knowledge of
democracy or the candidates and issues
Your choice: Teach your children - or hope they will
teach you
To the detailed:
* How to get your own domain name
There are a lot more choices than dot-com
Choose carefully - as you would name a new baby
One name, multiple domains?
* Now, where do you hang your new name?
All web hosts are not created equal, from costs to services
to support
What to look for beyond the monthly or annual fee
When - and how - to cut and run if your host doesn't
measure up
* What software and equipment you need - and what you
don't
Pre-written scripts, many free, are fairly easy to install
and can work miracles
Depending on need and application, add audio and video
to a website with equipment you already have - or go
pro
Dreamweaver, FrontPage, MS Word - for starters
WYSIWYG - Myth or merely fantasy?
* How to set up your first site in 5 minutes flat
Using your host's online site creation system - with
pros and cons
Using prebuilt templates - thousands available free
- to give even your first effort a high-class, professional
look
How to FTP
* How to create a more complex website in a few hours
or days
Move from free templates to paying a few dollars for
a package or a few hundred dollars for a complete prebuilt
site
Where to find - and how to use - templates, scripts,
advanced creation software and other tools
* When, where and what to look for if you need professional
help
Price does not always mirror quality
Neither does experience - ask for multiple site examples
and get feedback from previous customers
Where to "shop" your request - and have dozens
bidding to do your project
* How to put it all together with the least amount of
blood, sweat and tears
There are at least a dozen widely used browsers other
than Internet Explorer - and no two will display your
site exactly the same way
Multiply that several times over to accommodate different
monitors with different screen sizes and settings (resolution,
color, contrast, etc.)
* Search Engine Optimization (SEO)
Contrary to popular belief, "search engines"
do NOT actually search the Internet
If you build it, they will NOT come - unless you tell
them you exist and where to find you
And why
How to avoid innocent mistakes that could get you banned
from the search engines, your Web host - even the Internet
itself
* Content is King
How to fill those empty spaces
How to do that with something people actually want to
see
How to keep it fresh - people and search engines both
hate sites that are never updated
* Troubleshooting
The pros and cons of Flash, Java, tables, frames, PDFs,
site navigation, site search and more
Validate your design
Keep your links alive
Monitor your traffic
* A picture paints a thousand words
Choosing and using the best graphics programs
Paint Shop Pro
Photoshop
Free alternatives
To the newest innovations - and what's coming next:
* BLOG
The weblog has become this century's version of the
"cheap" printing presses that allowed anyone
to start a newspaper in the Old West
Part diary, part rant, part creative expression, part
controversial commentary, part anything you want it
to be - including private (only those you want to read
it can)
* RSS - Really Simple Syndication on a two-way street
You can send your content to others (without the problems
of e-mail)
You can pull RSS content from anywhere on the Web to
your site, automatically
* Forums
Easy to create
Easy to maintain
Extremely popular
* Games, Surveys, Freebies and other ways to attract
traffic and keep them coming back
No programming skills needed - get everything you need
free or at very low cost
The Web offers more things to give away than you could
ever possibly give away
* Multimedia
Audio means music and much more
Video isn't just for exhibitionists - so why let them
make all the money?
What software and hardware combinations are available
- free, cheap or otherwise - to make your site stand
out from the crowd
* Money: Making it, not spending it
eCommerce is not just for Microsoft or Sears
Taking the fear out of online credit card purchases
- including your fear as a merchant
Exchanging your product for their money - quickly, easily
and securely
Creating logos, ads, headlines, sales copy - all things
marketing, from a web design point of view
* Affiliate programs
Starting your own
Making money as someone else's affiliate
* Advertising: The Good, the Bad & the Very Ugly
What works, what doesn't
Ads on your site
Ads about your site
Be not a spammer
* Promoting your site
How this differs from advertising
When and where to link - more importantly, when and
where not to link
Taking your show on the road
* The Money is in the List
How to create a mailing list
How to use a mailing list
How not to make a complete hash of both
Full Master Resale Rights Included Free!
Your copy of this great ebook comes complete with Master
Resale Rights.
This means you can sell it yourself and keep all the
money.
You only need to make one sale to recover your investment.
I'll even give you a copy of this sales page, complete
with the professionally designed graphics, to make it
really easy for you.
Just add your own order button to the page, upload
it to your own website and start taking orders.
You can also add the ebook as a bonus to other items
you sell, if you wish, include it in packages and membership
sites or just give it away free as an easy way of attracting
subscribers to your newsletter.
Price only £2.99 |